Antoine Buteau

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Lessons from Howard Lerman

Howard Lerman, a serial entrepreneur who led Yext to an IPO before launching Roam, argues that software should map to human behavior and tests contrarian management practices, including eliminating scheduled one-on-ones, across company building and distributed work.

Lessons from Hiroshi Mikitani

Hiroshi Mikitani, founder of Rakuten, built Japan’s largest e-commerce platform by empowering merchants, using a company-wide English mandate and the “Rule of 3 and 10” to balance rapid growth, execution speed, and independent-seller partnership.

Lessons from Hetty Green

Hetty Green, a Gilded Age financier, built her fortune through real estate, railroads, and lending, applying a contrarian value discipline and maintaining substantial cash reserves to seize opportunities during financial panics while preserving independence in a male-dominated era.

Lessons from Herb Kelleher

Herb Kelleher, co-founder of Southwest Airlines, treated culture as a hard competitive advantage, placing employees before customers and shareholders while combining financial discipline and operational efficiency with humor and humanity—a practical model for leadership at scale.

Lessons from Henry Schuck

Henry Schuck co-founded ZoomInfo in a law school dorm and bootstrapped it into a public data platform. His efficient go-to-market engine offers practical lessons in finding B2B buyers, capital allocation, operational discipline, scaling, and preparing for an IPO.

Lessons from Henry Goldman

Henry Goldman, an American investment banker, shifted Wall Street valuation from physical assets toward the earning power of retail and consumer companies. His career connects corporate valuation, resignation over wartime politics, art collecting, and refugee assistance.

Lessons from Henrik Karlsson

Henrik Karlsson, Swedish essayist and author of Escaping Flatland, explores agency, creative upbringing, and finding one’s tribe. His central insight treats online writing as a complex search query for people who can deepen intellectual life.

Lessons from Haruki Murakami

Haruki Murakami left a Tokyo jazz bar and began writing at his kitchen table, pairing fiction with disciplined routines and marathon running. His plain language and jazz rhythms ground surreal, subconscious stories in lessons about craft, endurance, and storytelling.

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