Profile 8 min read

Lessons from Matt Dixon

Matt Dixon, a researcher and author, uses data to challenge accepted wisdom in sales and customer service. His work links buyer challenge, friction removal, indecision, and effortless support experiences to stronger outcomes than relationship-first selling or attempted delight.
Profile 10 min read

Lessons from Manny Medina

Manny Medina transformed a failing recruiting startup into Outreach and builds AI monetization infrastructure at Paid. His operational, human-centric perspective offers hard-won lessons on market fit, resilient cultures, and the shift from traditional SaaS to autonomous AI.
Profile 5 min read

Lessons from Aaron Ross

Aaron Ross reshaped B2B sales by separating prospecting from closing through his work at Salesforce and Predictable Revenue. His model treats lead generation and deal-making as distinct jobs, clarifying how specialization supports pipeline creation and company growth.
Profile 9 min read

Lessons from Trish Bertuzzi

Trish Bertuzzi, founder of The Bridge Group and author of The Sales Development Playbook, established sales development as a distinct discipline. Her approach examines how B2B companies can structure, compensate, and retain outbound teams without relying on spam or over-automation.
Profile 8 min read

Lessons from Richard Harris

Richard Harris, a sales trainer, leadership coach, and Surf and Sales co-founder, focuses on selling’s human dynamics and revenue professionals’ mental health. His N.E.A.T. Selling framework connects earned trust with difficult discovery questions, negotiation, and resilience under pressure.
Profile 9 min read

Lessons from Kevin Dorsey

Kevin “KD” Dorsey, a B2B sales coach, redirects managers from lagging revenue toward the daily behaviors that produce it. His Live Better, Sell Better philosophy and What Good Looks Like framework diagnose performance gaps by examining selling’s actual inputs.
Profile 10 min read

Lessons from Doug Landis

Doug Landis, a former sales productivity leader and growth partner, urges reps to replace feature pitches with narrative storytelling. His TRANCE framework and related guidance connect early-stage hiring, discovery calls, and trust-building in complex B2B sales.
Profile 9 min read

Lessons from Elay Cohen

Elay Cohen built Salesforce onboarding and training programs during a period of major revenue growth, then co-founded SalesHood to productize peer-to-peer coaching. His methods show how frontline management, revenue alignment, and structured enablement can scale a sales organization.

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